Market Research and Competitive Analysis
I performed an audit/review of competing websites and apps; Through research and tests through using online services, I put together a summary report about our competitive landscape.
As these markets are growing, they are all attractive for us to be in, but our current operational setup means we are more able to compete in the niche that’s developing for homeowners seeking the All-in-one home management solutions, not just off the shelf home service professionals.
Given all this valuable information, it helped define what our strengths are and how we will compete by delivering a solid MVP.
I needed to know who are we designing Invalog for. Creating these personas was an iterative process but at the end, I was able to design Invalog with accuracy for the precise user in mind, thus giving me confidence moving forward.
There are two parts of this project, the actual web application and our marketing site. I first started started structuring the web app, organizing the section and content. We needed this app to be api centric, therefore I built a diagram for how out data was going to be structured. Using this allowed me to build the Information Architecture with more accuracy.
Designing the app's interface