There were 4 different type of personas. 2 personas came directly from web search, and marketing ads. Other personas were users that are members of the loyalty program and have already booked a room in one of the las vegas properties.
We would get together with product owner, stakeholders, analytics team, e-commerce team, and engineers, to come up with solutions on how we would tackle some of the challenges faced. Out of those meeting, I would take my notes and sketch things out. The most effective solutions came from working directly with the software engineers on a whiteboard after gathering all the information we had.
I used UXPin for the creation of the final wireframes and built a design system for scalability across all 50+ property websites. I approached the design system with an atomic design methodology.
Using UXPin, I was able to build a library of components fully responsive and documented for the developers. While also considering the interaction experience behind each component and how they would work across devices and browsers.
Having a full set of components, I was able to use them to construct the main pages that made up the new Total Vegas website. This is where I was able to hone down the user experience and usability of the website.